Ads, Fads, and Consumer Culture 6th Edition

Dive into the captivating world of advertising and consumerism with ‘Ads, Fads, and Consumer Culture 6th Edition’ by Arthur Asa Berger. This insightful book offers a comprehensive exploration of the interplay between media, marketing, and societal trends. With a blend of engaging narratives and critical analysis, Berger dissects the evolution of advertising strategies, revealing how they shape and reflect cultural values.

Updated to address contemporary issues, this edition includes fresh case studies and thought-provoking discussions on digital marketing and social media influences. Perfect for students, marketers, and anyone curious about the forces driving consumer behavior, this book is a must-have for your collection.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.